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| finance manager at a car dealership salary image |
If you have entered a new car showroom, you'll know that buying a car is very different from normal shopping in a retail store. In almost every retail environment - even those that sell expensive items, you can walk around the exhibition space for peace, watching dozens of different items and leisurely browse their offerings. You can check the price tag, you can ask questions and get direct answers straight back, you can explore at your own pace and you do not always feel like you have to justify your presence to the sales staff. In the space of a car show, however, that this does not happen.The usual practice when you step into a car showroom is that you are immediately accosted by sales or even "professional greeter". They want to know why you're here, what you want, how much you have to spend, and they always want to get as much of your personal data and contact they can get. Even if all you want is a brochure.The new dealership is one of the most aggressive environments of all retail sales instead. Enter the showroom and you will be contacted by a sales representative. Wave stopped and appeared again. Keep pushing and finally the manager you will work effectively demanding to know why you lose time from everyone and do not buy a car already.If you really want to talk to a salesperson, or finally give up on the question that constantly they are, then the interrogation highly structured balance in place. It is designed to get as much information about you as possible, covering all aspects of information and your personal circumstances, only be used against you by trying to sell cars, they want you to buy, that is not necessarily what you really want. The information you provide is recorded in detail and can be accessed not only by the sales consultants, but also the company manager (to sell financial products and insurance), the sales manager, and even manufacturers. In fact, usually the manufacturer who requires the information to be captured, so that they can analyze your answers and your marketing blitz with supplies until the end of time. Your data is compared with the other guests and peered long after you have left the showroom.Most car buyers find endlessly harass and question become invasive and annoying, and believe it makes the whole experience of buying a car becomes very unpleasant and uncomfortable. Some manufacturers in particular emphasize the harsh interrogation process, and we feel that the producers think that customers should feel privileged to be able to buy their cars.There are two words that you need to understand that the cause of everything that happens in a car dealership, and why concessions staff behave as they do - the commission and the target.Almost everyone you talk to most of the concessions are paid on commission. The sales manager, sales manager, sales director and so forth - which each receive a base salary was relatively low, with most of their income from commissions for selling their products. So everything they say or do is focused around when you buy their cars (and related supplemental) because they are paid a percentage of the money you spend at their dealership.Another driver for everything that happens in a dealer on sales targets. Monthly fixed-makers, quarterly and annual sales targets for the dealer, and management concessions do the same thing for each salesperson. Then it is a complicated combination of sanctions for failure to meet targets and rewards for exceeding them. For dealers, failed to hit the target in quarterly sales can mean thousands of pounds of funds lost by producers, and to the sales manager, failed to reach the sales target could mean losing their jobs. At the end of each month, a figure that is calculated, the commission is calculated, the value is reset and again.Another thing about the commission and the goal is that they are counted after the customer has paid for their car and go into the sunset, not when they actually sign their contract. So if you order a new car in November 2012, but did not take delivery until April 2013, dealers can not count sales to the target until April and the sales team will not get their commission payments until the end of May - some six months after they actually have "do their homework" and you sell the car, and more than a month after taking delivery. It is very frustrating for the dealers, so that as a result they are always much more interested in selling you a car they have in stock right now, so they can get their hands on your money now.Results of this obsession with the commission and the ultimate target is that staff concessions all desperate to sell cars of their shares at this time, with finance, insurance, plus an additional amount, because their salaries and their jobs depend on it. There is a constant pressure on the sales staff to deliver results regardless of the number of clients actually visit the showroom. When things are calm, expected sales staff hammer phones, calling old customers to try to convince them to upgrade their cars, or hunt failed conquest to see if they can persuade them to change their minds.Dealers know that the majority of consumers are frustrated by the car-buying experience. They also know that this frustration usually leads to an end to the patience of customers and agreeing to buy a car just to make all decisions from painful experience. So, rather than trying to make the client feel more comfortable, they are engaged in a war of attrition, and will do everything they can to keep you in the showroom as long as possible, knowing that the more they you have there, the better their chance to wear you down and get your signature on a contract.So how do you, as a customer, make the most of your car buying experience in a sales environment hostile? Well, to understand the process of providing a better basis to make your purchase. Every "recommendation" gives you a sales manager should be taken in the context in which it takes you to the conclusion that they want, not necessarily what you want.Secondly, if the whole experience of buying a car that is so heavily weighed in favor dealer, you can then choose to get involved on your own terms rather than them. A purchasing agent professional sales staff can handle the car on your behalf, and ensure you get the best results for your needs rather than going with what the dealer wants.Stuart Masson is the founder and owner of the car experts, automobile purchasing agent independently and impartially, based in London for those looking to buy a new or used car.A sales manager asked me the other day, "Why do I have difficulty to find a seller who wants to work 60 hours a week?" For those of us who have lived most of our lives in and around the dealer, 50-60 hours a week may seem a common working environment. But I began to ask myself serious questions such as "why do we have to work a lot of hours?"Most dealers have not changed much over the years. We are still paying the vendor strictly on commission, we always felt like hiring them we have life, we are still struggling to hire professional people and we still hope that those we hire to be successful alone. I know there are many reasons why we have not changed our philosophy of how we manage our sales department, some of them even logic. But you would think after all the years, dealers have around us can come up with a better way to treat our employees.Commission structure onlyWhen I started selling cars in 1979, I was a 50% commission with a package of $ 100 I received 10% of premiums Life, Accident and Health, because we do not have the CFO at that time. $ 50 Also I received for any extended service contract and I sold $ 75 for any rust, paint and Fab. Even if we get into what I think is depressed, I can still make a great living, the highest paid. Next, the dealer began to realize how sellers and sales managers were set up and begin to reduce our salaries. Now we have a vendor who makes a commission of 20% with a pack of $ 500, and if they can go to restraint, it is even more difficult to make a living above the average.Adding to the decline in the remuneration structure, we also cut benefit manufacturers Dealer adds a great bass. Hard to believe the dealer will spend $ 17,000 to buy a car for $ 600 gross profit. I can charge $ 349 for one of the training programs and $ 320 net profit. Something went terribly wrong along the way in our industry. Prices continue to rise and fall continues to benefit.Add the possibility of a lower income, we took the demo and benefits, which is one of the most exciting aspects of becoming a car salesman Cup. I know we've tried seller of wages and prices. We played with a salary plus commission and the minimum wage. Because most dealers still use pay commission only plans and negotiation of vehicles, it turns out the above ideas never work.The hiring dilemmaSo under the current salary structure, we now have to hire salespeople to sell our vehicles. Who can we get that answer our ad? Professionals who come into our store to sell cars? How about a talented woman with a family? Or we arrived hot blood, out-of-work young people are struggling to find the kind of work with the promise of higher incomes?Most professional people, especially those with families do not want to work in the commission structure alone, especially when their previous jobs have some sort of descent salaries. Wife of professional people who are not used to commission. They want to know how much money comes in each week so that they can budget for a family. Do not know how much money to be made, or if the money will be made this week puts a lot of stress on families, caused a lot of speeches, and then divorced.Women with children who struggle to work in sales for auto clock. They have to pay a babysitter or day care of their commissions. And if they do not make a salary, which puts a lot of stress on their situation. Add to that, the children sick and had to leave work and the occasional female problem, and now the sales manager shows his / her disgust because he is not there to do his job. And then there's the guilt. So we have very few women in car sales when they are needed.We tried to split shifts and sellers to leave during the day when they have to work overtime. We work two Saturdays per month instead of four. I'm sure someone even tried part-time help so that salespeople they could have more time to spare. Companies such as Microsoft and Google offer their employees free food, free child care, laundry, free training, flexible working hours. Now I'm not comparing these companies for a typical car dealers, but maybe they know something about the value of the employees that we do. I did not expect the dealer to provide this service, but why not care for the men and women who want to work with children, or find a way to provide higher salaries for the seller or may employ part-time to give more flexibility sellers? I do not know if this is possible, but it would be really a good place to work.So what is the solution?I really do not know. I am writing this article because I was frustrated not know. I believe we have tried everything under the sun for years. It must have all failed because most of the sales department is always running in the same structure, they always do. But there must be a better answer if we want to attract professional people in our industry. What I do know is that the seller and the manager does not have to work 50-60 hours per week. They have lives and families outside the concession that must be fed and cared for. Car sales is a pretty stressful job by itself. Adding even more stress to family life is not a long-term productive employees.







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